Once an order is lost most people tend to give up.
Last year a leading educational institute contacted us for air-conditioning a portion of their
premises. We gave our recommendation and also had several meetings with their
architects and management. They contacted us several times in connection with this
requirement and we were almost about to get the order.
They then appointed a consultant who gave a different plan - for machines which were
not in our range of supply.
In the meanwhile we had developed good contact with them. Being an educational institution
group, I knew they would be requiring split/window units from time to time.
So I kept talking to them once in a while. After a few months we received order for
two machines followed by some more recently.
Moral of the story: Losing an order is not the end of the road. Having established a
relationship, nurture it. Someday you may be rewarded.
Last year a leading educational institute contacted us for air-conditioning a portion of their
premises. We gave our recommendation and also had several meetings with their
architects and management. They contacted us several times in connection with this
requirement and we were almost about to get the order.
They then appointed a consultant who gave a different plan - for machines which were
not in our range of supply.
In the meanwhile we had developed good contact with them. Being an educational institution
group, I knew they would be requiring split/window units from time to time.
So I kept talking to them once in a while. After a few months we received order for
two machines followed by some more recently.
Moral of the story: Losing an order is not the end of the road. Having established a
relationship, nurture it. Someday you may be rewarded.
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