Some people wrongly take service to mean repairs in the context of air-conditioning and refrigeration field.
Service means not only repairs but much more. It means help. Helping the customer in arriving at a decision.
A corporate customer wanted to buy a few air-conditioners and called us over for a discussion. We immediately went to their office at the time they wanted us there and explained everything.
When the question of pricing came up they pointed out to pricing of some retailers and said our pricing was little bit above than that.
But there is a difference between the two of us, we said.
Like you called us and we came here to your office. Our service to you has already begun even before your purchase.....
WE GOT THE ORDER WITH NO FURTHER DISCUSSIONS.