My mentor was a very successful small business owner.
Once in a way, he would ask a new worker, "Who provides you lunch".
Pat would come the reply: "You, Sir."
The reply: "No. Our customers provide us our lunch every day".
The reality of this is not fully understood by many a businessman.
If our customers desert us and we are not able to add new customers, loyal customers then our business is lost.
I have observed in the recent past that owners give very scant respect to the prospects list and spend time in unnecessary phone calls and what not.
Owners will do well to carry a small note book with the title : PROSPECTS.
At-least one or two prospects should be added to the list and the entire list reviewed first thing in the morning every day.
If you do this and you find that you have not added any new prospects in four or five days........ Imagine for yourself the prospect of your business prospering.