Thursday, October 2, 2014

How to sell air-conditioners?

You may ask - who is this man who is coming here and trying to
tell us how to sell air-conditioners? We have been doing this all the time.
It is not like that. Life is a learning process from birth to death, is it not?
You sold an air-conditioner. Now, how did it happen?
Did the customer come to you and took one unit (or) did you go in search of a customer and got one?
We used to go in search of customers (cold calls) and sold many units in the past. Now-a-days I find that this going in search of customers is coming down.
If you want to sell more units, GO IN SEARCH OF CUSTOMERS....
More to follow. Suggestions are welcome!

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