FOR THE REST OF YOUR LIFE
There were very few giant hoardings in Madras (Chennai).
This one was in Mount Road near Simpsons after the Gymkhana Club towards the end of the bridge.
It was for Dunlopillo mattresses and it said: FOR THE REST OF YOUR LIFE
The "Rest" was painted in a different colour.
After viewing this ad, I wondered why the word rest was in a different colour.
And then it dawned on me. Rest = relaxed comfort. What the mattress provides you.
Rest= remainder. To explain that the mattress is long lasting.
Very good copy. But what is the percentage of people who will get the message?